The lead flows generated by your SEO and communication campaigns are the prime essential elements in a conversion funnel. The key for transforming your leads into customers lies in how you process these data.
By valuating the conversion likelihood, accurately and precisely, your teams can prioritize their actions. Having insight into the stage of the purchasing cycle of your prospectsis (awareness and discovery, research, educated purchase decision, etc.) means your teams can adapt their customer interactions accordingly.
Correctly prioritizing prospects doubles the conversion rate